According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon.
Ideally, out of the overall consumer internet organic traffic that is generated today, video marketing is the major contributor. As such, all businesses that operate online need to include video content as one of their internet marketing techniques, to help generate more traffic and increase the conversion rate of a website.
For your video content to go viral over the internet, you need to create more interactive and intuitive videos that your users will be happy to share.
However, most free to use video tools will come with limited features and functionalities, which you can unlock once you upgrade to their paid plans. Here are 5 best video marketing tools that you can use to create high-quality and interactive videos for content marketing.
Founded back in 2012, Wideo is an online video platform that allows you to easily create, edit, and share animated videos. Wideo gives you the option to personalize your advertisement, presentation, tutorial or product demo by letting you add your logo, images or even background music. And, if you’re not comfortable with creating a video from scratch, you can use one of the pre-made templates to get you started in just a matter of minutes. You can even hire one of Wideo’s professional graphics designers if you really want something unique.
Wideo has a free plan for videos that are no longer than 45 seconds. If you need longer videos, pricing ranges from $9 to $39 per month.
Viewbix is a video marketing tool and by far the most powerful one to improve video advertising performance. The simple and intuitive study, enables any marketer to build a solid video in a few minutes with NO coding. It’s awesome. Best thing about Viewbix: ads can be served everywhere: pre-roll, mobile in-app, browser, display and OTT.
GoAnimate provides a platform for creating high end results with no hassle. On this platform, marketers can create their own characters, use template scenes and give voices to the characters. It’s really that easy. Imagine creating an explainer video in a matter of minutes.
Since 2012 Slidely has given people the ability to create video slideshows or music videos from your existing photos, music or video clips. You can then directly post your new slideshow onto Facebook, Twitter, Instagram, YouTube, and Pinterest. There’s also widgets and badges so you can embed the clip onto a blog or website. What makes Slidely stand out is it’s also a social network where the community can share and view each other’s work.
You can register for Slidely for free on your desktop or download the iOS or Android app for free.
Wistia is an extremely powerful video and hosting company that was founded in 2006. One of the most useful analytics features are heatmaps, which show exactly where viewers watched, stopped, skipped forward, or rewatched.
Users can also use Wistia to discover who their most engaged audience members, view graphs that illustrate how a video performed, and add CTAs so that leads can be sent directly your email lists. Wistia also lets you customize the colors and controls of the video players which can be easily embedded and shared across multiple channels online.
Wistia lets you create 25 videos for free, but you may want to check out the paid plans that start at $25/month if you want to be able to use features like marketing integrations, lead generation tools, and advanced analytics.
Video marketing isn’t going anywhere. In fact, it’s only going to get bigger. While creating and publishing videos may have been costly in the past, there are more than enough tools to generate, guide, or let you make the entire video yourself for an incredibly reasonable price – which is great news for your budget. In short, there’s absolutely no excuse for not launching a video marketing campaign.