The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change.
It’s one of the most effective methods of paid online advertising available.
This advertising system is used by thousands of small, medium and large organizations.
All of these organizations have one thing in common.
They want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to offer.
In 2016, Google made $79.38 billion in revenue from advertising. That number tells me that not only are a ton of people using Google AdWords, but also that Google AdWords is highly effective.
Adwords is not a good choice for every small business. If nobody is searching on Google for your products or services, then it would not be a good choice. You can easily find this out by using Google’s Keyword Tool to see check the search volume for keywords related to your business.
These are the main reasons you should be using Google AdWords.
1. Google AdWords Increases Leads and Customers
Google Analytics is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, E-commerce website, opt-in form or other online property.
Google AdWords allows you to focus on people who are searching for what you have to offer.
It could include your businesses products or services. This means you can continually refine your searches so that only those who want to buy your products or services are sent to your websites through this platform.
2. There’s No Minimum Investment
This is a huge positive for small businesses who are often operating with a limited budget. And honestly, even if you have a large marketing budget you most likely don’t want to risk a lot of money up front to test out a new marketing channel.
With Google AdWords, there is no minimum investment or monthly ad spend, which means there’s much less of a risk when compared to other advertising options with larger up front costs.
Some keywords cost more than others, but if you’re realistic with your budget and with the market you’re competing in, Google AdWords is a great option.
3. It’s a Flexible Marketing Platform
Anyone who uses Google AdWords regularly will immediately tell you that it’s an extremely flexible marketing platform.
It’s suitable for all kinds and sizes of organizations. You can literally turn Internet traffic on and off using this system.
This platform is also compatible with a wide range of other marketing platforms and software systems.
For example, you can download campaign data and analyse it using Excel spreadsheets.
Campaigns can be easily customized to focus on specific online users. You can target people in different locations, people using different devices and people on different websites owned by Google such as the Google search engine, YouTube, and other content websites where Google ads appear.
Budgets can also be set according to the amount you’re willing to spend on this type of advertising. Examples of this include, setting daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords.
4. You Only Pay For Results
Not only is Google AdWords affordable, but you also only pay when you get results. With “pay-per-click” advertising you’re doing just that- paying each time someone clicks on your ad.
If your campaign is set up correctly, incorporating relevant keywords and negative keywords, then the clicks you’ll pay for will be good prospects for your business.
Plus, remarketing in Google AdWords helps you to target people who have clicked on your ad in the past, but haven’t converted yet. This helps to you follow up and stay top-of-mind with prospective customers.
5. Google Ads Show Up at the Perfect Time
When someone takes the time to search in Google, they are usually looking for something at that exact moment. This gives businesses an amazing opportunity to get in front of prospects at the exact moment they are are making a buying decision.
Before digital advertising was popular, businesses used to advertise in the Yellowpages under a category closely related to their business so that their ad would be in front of prospects who were searching for a specific product or service.
Google AdWords is essentially the Yellowpages of digital marketing, but it’s even better because you can choose to advertise for any keyword you think your prospective customers will search when they’re looking to purchase your product or service.
6. Google Ads Show Up in the Perfect Place
Timing is extremely important but won’t help if your ads aren’t being shown to the customers in your local area.
Google AdWords allows you to choose geographical targeting that will ensure your ads are only displayed to prospects in your market. If you’re a local business, this means you can choose the mileage radius that customers will typically visit your business from.
For example, if you’re a dentist and you’ve found that most of your patients live within a 15-mile radius of your office, you can choose to only advertise to people who live within that radius, ensuring that prospects are in the perfect place to turn into customers.