Link building can be either the most simple or most complex concept in SEO depending on how you want to look at it. On one hand, all you need to do is get links from high authority, high relevance websites to your site. Simple, right? On the other hand, there are thousands of guides on how to get inbound links spread across every internet marketing website and blog. Methods range from simple directory submissions to building strong relationships with bloggers, editors, and other internet denizens, which can be incredibly time-consuming and stressful work. Any of you who run a blog-like site knows that getting email about adding links to other websites is annoying. Sometimes SEOs can get wrapped up in these elaborate link building strategies and lose sight of what link building really is at its core. These 7 facts of link building should define your goals when working on inbound linking strategies for SEO:
Internal links count too –
Why start link building with things you can’t control? Start with your own website. Internal link structure is crawled by search engine spiders just like external links. Link off of your relevant content to each other. For example, this SEO article related directly to our Integrated Web Marketing services, so naturally, I’ll link back to that page. When you add new content that is related to older content, link back to your older content. Likewise when you post new content, make sure to go back to older relevant content and link to your new content. This is an easy way to freshen up older content. This shares the authority and relevance of the older content with the newer content, giving your new content an instant SEO boost.
Spreading web content equally throughout all search engines
The skyscraper technique is a popular link building strategy for making sure your content makes it across the world wide web, rather than being complacent on only one search engine.
First, look through a few of the world’s most popular search engines for several keywords and phrases related to your business and its web page. Thoroughly analyze them for what makes those sites ranked at the top of the digital world’s charts. After obtaining such information from your research, thoroughly create a webpage – or multiple web pages related to the same topic, or with slight variances – that is likely to replace existing sites obstructing your view of the world’s most popular sites for a given keyword string.
Businesses often perform similar methods in manufacturing products, striving to find the best means of producing, marketing, or otherwise engaging in a product’s distribution.
Backlinks never hurt – it’s an inherent part of link building
You need to create quality content for this strategy to work. Start by looking for other popular, reputable web pages that are related to your page. Link their content to their articles, pieces, or pages. Next, reach out to websites in question and ask if they are willing to link back to your content. Although this is an advanced search engine optimization strategy, it’s effective at dealing with competitors that have mastered the field of search engine optimization.
Check PageRank/Domain authority –
Getting links from higher authority sources should be a no-brainer, but sometimes SEOs can get focused on quantity over quality. Getting one inbound link from a high PR site that is relevant can be much more effective than 10 links from irrelevant, low-PR directories. Take that big link building spreadsheet that I’m sure you have, and sort it by PageRank. A nice tool for bulk PageRank checking is somewhat obvious – PagerankBulkChecker.com.
Context is key –
Get links from content pages that are relevant to your website. For me to link to one of our clients like Target Distributing is nice, but it isn’t going to be nearly as useful as a more relevant link from other telecom or datacom sources. Try to get links from sites in the same or similar industries. This will make your website appear more relevant within your industry. Get links from blog posts and other sources that are relevant to your subject matter.
Guest posts are worth tons, according to Google
Guest posts on websites totally unrelated to yours likely won’t help. However, if you’re able to write quality content that other websites would be willing to share on their own – or if you pay those websites to host your content – Google will recognize your website as being an industry leader. Only guest post on top-tier websites related to your trade.
Realize short attention spans
Several studies have indicated that the average attention span of younger generations is shorter than that of their older counterparts. As such, most younger consumers – more likely to use the Internet, too – prefer to consume short videos and infographics.
If at all possible, create quality infographics in tandem with quality articles – this will effectively increase your SEO link building efforts.