There are a lot of ways you can hit the right target audience with your marketing schemes and plan. However, in the digital world, good content for the website is regarded as the trait that sets you apart from all the other companies using digital content to market their business in the digital world. No two contents for the website can be alike; your content for the website will always be focused on the type of readers you are trying to target. Good content will help you put across your marketing message to the right audience in an interesting and informative manner. In a world occupied by over 3 billion internet users in total, you can never compromise with the quality of good content, and it’s ability to drive your marketing efforts forward.
- Start with a clear navigation.
Organize your pages into logically-named categories and use standard terms on your menu. Visitors don’t want to guess where to go. They don’t want to analyze what you mean. And they don’t have the patience to embark on a scavenger hunt for facts.
2. Put your most important information first
Writing for the web is completely different from writing an essay or a paper.
Information that’s most important to your web visitors is often a simple statement of what you do. Once they understand what you do, they might want to know some important details. And then – maybe they’d like to know some background information.
Journalists call this way of writing the inverted pyramid. In newspaper articles the most newsworthy information comes first before details and background information. Even if you only read the first paragraph of a newspaper story you still understand the big picture.
It’s the same on your website. Your customers want to know the big picture first. Basically: What do you do? Or what can you do for them?
- Avoid industry jargon.
Don’t use words or phrases that your visitors may not recognize. Use familiar terminology and stick to conversational english
- Make your home page a to-the-point summary.
Since your home page is the most common entrance to your website, it should describe how customers will benefit from your content, products, or services. If visitors can’t quickly figure out what’s in it for them, they’ll click that back button. Poof, gone!
- Create unique landing pages for specific topics.
While you might want everyone to come through the front door, the home page of your website, that might not be the best strategy. A more targeted approach is to create landing pages that speak to specific subjects. If someone is looking for information on say your product’s military application, he should land on your page that is dedicated to that subject. Landing pages convert at a higher rate than do home pages.
- Let pictures help tell your story.
Stock photos are pretty, but do they tell visitors about the real you? No, they’re too generic. You can use them in some places on your site to help break up what would otherwise be a copy-heavy page, but when it comes to products and people, real photos work best. Visitors want to see what they’re buying and who they’re buying it from.
- Keep your website up to date.
If visitors notice that your content isn’t current, then your site loses all credibility. Continually update your site, add to it and remove any information that is obsolete. The last part of that sentence is critical, so I hope you didn’t miss it. You shouldn’t only add content. You need to also delete anything that’s no longer relevant. If the good information is buried, your visitor might never find it.