All marketers understand the significance of television ads. But with the progress in internet and all the entertainment as well information source available on internet, more and more time is being spent by consumers/ end users on internet. Hence the ads which ran on television, now needs to be shown on internet as well. Now the question arises, how do marketers do this and where to place the video ads?
One of the most significant places where consumers/end users spend time on internet is YouTube. Hence the obvious choice as marketers is placing video ads on YouTube. Where the audience is, marketers have to position their ads.
Most Commonly used Ad Formats:
Whatever your business’ goals, there’s a YouTube advertising format to fit your needs.
- TrueView In stream Ads
- TrueView Discovery video Ads
- Bumper Ads
Few benefits of TrueView ads are as follows:
You only pay per view. Creators only pay for people who have watched their ad all the way to the end and are actually interested in the content, and viewers get to see the videos relevant to their interests
The ads are customizable. You decide on everything from video run time to different content types (such as how-to videos, product highlights, customer testimonials, and more.)
They have great reach. While the main focus is YouTube, TrueView ads can also appear on other publisher sites in the Display Network. “The Google Display Network is comprised of Google properties like YouTube, Google Finance, Gmail, and others that offer display advertising, as well as a network of millions of partner sites and mobile apps on which you can place your ads.”
TrueView In Stream Ads
TrueView in-stream ads are video ads that appear before, during, or after other videos on YouTube and Google’s channels. If you’ve ever watched a video on YouTube, you’ve seen a TrueView in-stream ad.
After five seconds of viewing, audience members have the option to skip a TrueView in-stream ad.
As an advertiser, you pay once the viewer watches 30 seconds or if they interact with the ad, which can mean website visits, or clicking on a CTA clicks or banner.
TrueView Discovery Ads
Previously called “TrueView in-display ads,” TrueView video discovery ads help advertisers promote their videos in areas where audiences find relevant videos. These spaces include search results on YouTube, the Youtube mobile homepage, and the section containing related videos.
TrueView video discovery ads show a thumbnail image of your video—chosen from one of four automated images—along with up to three lines of text inviting audiences to click to watch your video. Advertisers only get charged when viewers actually click the thumbnail to watch your ad.
Bumper ads are non-skippable clips of up to six seconds that appear before other YouTube videos. Due to their short and snappy format, they’re optimized for reaching a mobile audience.
YouTube recommends using Bumper ads when “you’d like to reach viewers broadly with a short, memorable message.”, which makes them useful for driving upper-funnel goals like ad recall and brand awareness.
With Bumper ads, viewers currently have to watch your entire ad before the video can be viewed and can potentially frustrate users more than skippable ads.
Overlay ads – These are semi-transparent ads that appear on the lower 20% portion of your video.
Non-skippable video ads – These ads can appear before, during, or after the main video and must be watched during the actual video being viewed.
Long, non- skippable video ads – These ads can appear before, during, or after the main video and may be up to 30 seconds long. These must be watched during the actual video being viewed.
Sponsored cards – Sponsored cards show content that may be related to the video being watched, such as products shown in the video.