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7 Ways to Increase Your Website’s Conversion Rate

1. Do A/B testing In real estate it’s about location, location, location. In conversion optimization, it’s testing, testing, testing. Experimentation is the best way to mitigate risk in decision making while allowing your creative teams room for innovation and exploration of new opportunities. Your goal should be to have at least one, and preferably several A/B tests … Continue reading 7 Ways to Increase Your Website’s Conversion Rate

5 Skills You Need to Become an Analytics Professional

Data and statistics seem to be making their way onto every avenue in the workforce, and there are hundreds of programming languages, tools and methods for practicing the craft. But which skills are in highest demand in the job market? Data Analysis No, seriously, data analysis is the most in-demand skill. Granted, it’s a strange one to appear … Continue reading 5 Skills You Need to Become an Analytics Professional

Few Tips for Running a Successful Video Blog

If the perfect social video were a cake, what would go into making it? We talked to Hootsuite’s in-house video expert, Derek Saddler, to find out the four key ingredients you need to bake a delicious piece of content. Invest in a high quality microphone Audio is one of the most important aspects of your … Continue reading Few Tips for Running a Successful Video Blog

The Top 5 Challenges that eLearning Professionals Face Every Day

Life is full of obstacles, but eLearning professionals have a unique set of eLearning challenges that come with the job title. In fact, there are some hurdles that we must leap over on a regular basis. From difficult clients and bland subject matter to shoestring eLearning budgets that need to be stretched, we have to … Continue reading The Top 5 Challenges that eLearning Professionals Face Every Day

Facts about SSL Certification that Website Owners Need to Know

With immense growth in communication technology to maintain proper systems for website security is essentially required these days. Today, everyone looks for the most relevant system to protect their website from being hacked or destroyed by malware or hackers. A large number of solutions are available in the market to resolve this issue; foremost of … Continue reading Facts about SSL Certification that Website Owners Need to Know

Top 5 Tools to Simplify Social Video Analytics

We throw around a lot of impressive video statistics. For example, video helped Rypple increase conversions by 20% and an audience will remember 68% more from watching a video than reading plain text. But how can you be sure those stats will ring true for you and your business? Well, comprehensive video analytics can help. … Continue reading Top 5 Tools to Simplify Social Video Analytics

5 Application of Machine Learning in Today’s Business

Machine learning has been defined by Stanford University as “the science of getting computers to act without being explicitly programmed.” It’s machine learning that is now behind some of the greatest advancements in technology, driving new industries like autonomous vehicles. From machine learning, a whole new world of concepts has developed, including supervised learning and unsupervised learning, … Continue reading 5 Application of Machine Learning in Today’s Business

5 Big Data Use Cases in the Manufacturing Industry

Big data has applications in just about every industry – retail, healthcare, financial services, government. Any organization that can assimilate data to answer nagging questions about their operations can benefit from big data. All big data projects start with a viable use case. Here are four sample big data use cases for the manufacturing industry. … Continue reading 5 Big Data Use Cases in the Manufacturing Industry

WHY YOU SHOULD START FOCUSING ON VIDEO MARKETING

Video has been dominating the internet in recent years, which is why marketing teams are making it a priority when conceptualizing new strategies. There are countless benefits that arise from video marketing, especially ones involving potential customers. Online video has become such a staple in marketing campaigns that one in four consumers actually lose interest in companies … Continue reading WHY YOU SHOULD START FOCUSING ON VIDEO MARKETING

5 Best Practices to Achieve Enterprise Architecture Agility

The concept of ‘agility’ has permeated almost every inch of the enterprise. It’s not hard to see why either. The promise of faster time to markets, better management of change and disruption, and leaner, more efficient operations is clearly an appealing. Enterprise Architecture (EA) is no exception to the rule. It might have been, for … Continue reading 5 Best Practices to Achieve Enterprise Architecture Agility