Digital Marketing

Category Archives: Digital Marketing

Digital Marketing | Digital Media | Social Media Marketing | Search Engine Optimization | Search Engine Marketing | Content Marketing| Email Marketing| Mobile Marketing | Video Maketing

7 Ways to Increase Your Website’s Conversion Rate

1. Do A/B testing In real estate it’s about location, location, location. In conversion optimization, it’s testing, testing, testing. Experimentation is the best way to mitigate risk in decision making while allowing your creative teams room for innovation and exploration of new opportunities. Your goal should be to have at least one, and preferably several A/B tests … Continue reading 7 Ways to Increase Your Website’s Conversion Rate

Few Tips for Running a Successful Video Blog

If the perfect social video were a cake, what would go into making it? We talked to Hootsuite’s in-house video expert, Derek Saddler, to find out the four key ingredients you need to bake a delicious piece of content. Invest in a high quality microphone Audio is one of the most important aspects of your … Continue reading Few Tips for Running a Successful Video Blog

Facts about SSL Certification that Website Owners Need to Know

With immense growth in communication technology to maintain proper systems for website security is essentially required these days. Today, everyone looks for the most relevant system to protect their website from being hacked or destroyed by malware or hackers. A large number of solutions are available in the market to resolve this issue; foremost of … Continue reading Facts about SSL Certification that Website Owners Need to Know

Top 5 Tools to Simplify Social Video Analytics

We throw around a lot of impressive video statistics. For example, video helped Rypple increase conversions by 20% and an audience will remember 68% more from watching a video than reading plain text. But how can you be sure those stats will ring true for you and your business? Well, comprehensive video analytics can help. … Continue reading Top 5 Tools to Simplify Social Video Analytics

WHY YOU SHOULD START FOCUSING ON VIDEO MARKETING

Video has been dominating the internet in recent years, which is why marketing teams are making it a priority when conceptualizing new strategies. There are countless benefits that arise from video marketing, especially ones involving potential customers. Online video has become such a staple in marketing campaigns that one in four consumers actually lose interest in companies … Continue reading WHY YOU SHOULD START FOCUSING ON VIDEO MARKETING

Few Most Important Ranking Factors, According to SEO Industry Studies

Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed must haves, but others … Continue reading Few Most Important Ranking Factors, According to SEO Industry Studies

6 Email Marketing Trends You Can’t Afford to Ignore in 2018

When it comes to marketing channels, email still rules in terms of performance and results. Here are a few recent studies that not only demonstrate email’s prowess, but also give a good indication of emerging industry trends. Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 … Continue reading 6 Email Marketing Trends You Can’t Afford to Ignore in 2018

Why Choose a Career in Digital Marketing ?

There’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities. And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into the field. What is digital marketing? In some ways, digital marketing is not … Continue reading Why Choose a Career in Digital Marketing ?

Top 10 Actionable Content Marketing Tips for Digital Marketers

Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. Content Marketing is the process of creating and promoting content on a consistent basis in order to reach a business objective. The objective could be to increase brand awareness, manage … Continue reading Top 10 Actionable Content Marketing Tips for Digital Marketers