Email Marketing

Category Archives: Email Marketing

6 Email Marketing Trends You Can’t Afford to Ignore in 2018

When it comes to marketing channels, email still rules in terms of performance and results. Here are a few recent studies that not only demonstrate email’s prowess, but also give a good indication of emerging industry trends. Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 … Continue reading 6 Email Marketing Trends You Can’t Afford to Ignore in 2018

5 Reasons to Personalize Every Email

Customers expect to receive personalized emails that make their experiences better at every stage of the customer lifecycle. It’s not just a “Dear First Name” line anymore that hooks subscribers, nor is it only dynamic content that makes them feel like you understand them. Personalized email marketing is still misunderstood — and in many cases, not even used … Continue reading 5 Reasons to Personalize Every Email

Email Marketing Rules Every Marketer or Business Should Follow

Get personal: Don’t talk to your list, draft an email as if you are mailing just one person. In the from space write your actual name and reputation instead of company’s name or any team name Incentivize: Make sure people get a reward by reading your emails like providing a useful tip or sharing a … Continue reading Email Marketing Rules Every Marketer or Business Should Follow