Digital Marketing

Category Archives: Digital Marketing

Digital Marketing | Digital Media | Social Media Marketing | Search Engine Optimization | Search Engine Marketing | Content Marketing| Email Marketing| Mobile Marketing | Video Maketing

6 Ways Your Business Can Benefit From Using Google AdWords

The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change. It’s one of the most effective methods of paid online advertising available. This advertising system is used by thousands of small, medium and large organizations. All of these organizations have one thing in common. They … Continue reading 6 Ways Your Business Can Benefit From Using Google AdWords

5 Reasons to Personalize Every Email

Customers expect to receive personalized emails that make their experiences better at every stage of the customer lifecycle. It’s not just a “Dear First Name” line anymore that hooks subscribers, nor is it only dynamic content that makes them feel like you understand them. Personalized email marketing is still misunderstood — and in many cases, not even used … Continue reading 5 Reasons to Personalize Every Email

10 Ways to Drive Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 10 of … Continue reading 10 Ways to Drive Traffic to Your Website

Role of Digital Marketing In The B2B Market

The B2B landscape has undergone a significant transformation over the years. The emergence of digital technologies and platforms has created a drastic impact on marketing strategies. In an information-hungry age, customers are playing a more active role very early on in the sales process.  The role of digital marketing is to address this change in … Continue reading Role of Digital Marketing In The B2B Market

Top 5 eLearning Trends For 2018 That eLearning Pros Need To Know

Predicting learning trends is not easy as it may sound, as some of the trends have been there for quite some time, and some have not seen the maturity or traction that is required of them. Let’s look at the 5 eLearning trends that will become stronger as we step into 2018. User-Generated Content The … Continue reading Top 5 eLearning Trends For 2018 That eLearning Pros Need To Know

5 Best Video Marketing Tools Recommended By Experts

According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon. Ideally, … Continue reading 5 Best Video Marketing Tools Recommended By Experts

5 Effective Ways to Engage Your Customers With Social Media Marketing

Technology today affords us the opportunity to initiate contact with a lot of potential customers online, but many businesses fall short of actually converting these customers because they fail to truly engage them. The days when large companies could just blanket the airwaves with their sales pitches and actually expect a return from such advertising … Continue reading 5 Effective Ways to Engage Your Customers With Social Media Marketing

Interesting things to know about Social Listening

Social listening is the process of collecting data from social platforms and forums on a chosen topic. This could be a brand, an industry, or anything at all. The collected data is then analyzed to find trends and useful insights. This can influence a wide range of processes including business operations, product updates, and advertising … Continue reading Interesting things to know about Social Listening