SEO stands for Search Engine Optimization and by many is considered as some manipulative technique that can have an impact on how websites are ranked by search engines.
So think through this carefully.
Before you begin, you need to know the following:
- What your site is about
- What the purpose is
- How committed you are
Once you’ve settled on those three things, then it’s time to get to work.
1. Make the website about one thing.
It can be about other stuff, too, but choose one primary topic that is most essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.
2. Include one primary keyword in a page URL.
The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address.Use hyphens (-) instead of underscores (_) in URLs.
3. Use meta-description to present your brand better.
A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer.
The optimal length of a meta-description is between 150-160 characters.
4. Mention keywords where they matter most.
Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack.
5. Update your website frequently.
Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.
We hope that those tips will be a good start for making your online presence more visible and user-friendly. If you already begun your SEO adventure, you can treat the above tips as a checklist that helps to keep your strategy relevant and effective.