Key Word Stuffing :
A persistent myth in SEO revolves around the concept that keyword density—the number of words on a page divided by the number of instances of a given keyword—is used by the search engines for relevancy and ranking calculations.
Despite being disproved time and again, this myth has legs. Many SEO tools still feed on the concept that keyword density is an important metric. It’s not. Ignore it and use keywords intelligently and with usability in mind. The value from an extra 10 instances of your keyword on the page is far less than earning one good editorial link from a source that doesn’t think you’re a search spammer.
We Did SEO Once:
It’s awful to see organic search traffic fall over time, but all too often that’s exactly what happens when no effort is applied. Continually maintaining your SEO efforts is essential because of:
- Link degradation (a.k.a. link rot)
- Publishing new pages
- Evolving search engine algorithms
- The competition moving ahead of you
- Outdated content
To sum it up SEO is NOT a one time process.
Link Building doesn’t work anymore:
Nothing has changed the fact that search engines use link authority and anchor text signals heavily in their search ranking algorithms. Or that white-hat link building is a completely legitimate and time-tested marketing practice.
A basic tenet of search engine guidelines is to show the same content to the engine’s crawlers that you’d show to a human visitor. This means, among other things, not to hide text in the HTML code of your website that a normal visitor can’t see.
When this guideline is broken, the engines call it “cloaking” and take action to prevent these pages from ranking in their results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative. In some cases, the engines may let practices that are technically cloaking pass because they contribute to a positive user experience.
SEO is equal to a cheat sheet
Real SEO makes every part of content organization and the browsing experience better. This includes:
- Creating content that reverse engineers user needs
- Making content more discoverable, both for humans and search engine crawlers
- Improving accessibility through site architecture and user experience
- Structuring data for unambiguous understanding
- Optimizing for social sharing standards
- Improving search presence by understanding how search engines generate snippets
- Technical standards to help search engines categorize and serve content to the right audience
- Improving website performance through optimizations such as site speed
- Sharing content with the right audiences, increasing exposure and traffic through links and mentions
Each of these actions is valuable by itself. By optimizing your web content from every angle, you may not even realize you’re doing SEO, but you’ll reap many times the rewards.
Social Activity has zero impact on SEO
successful social activity can have significant secondary effects on your SEO efforts. Social activity helps address two of the major tasks facing SEOs:
- Search engine discovery and indexation
- Content distribution, which leads to links and shares