Social Media fraternity experienced a lot of trending happenings in 2017. Being one of the most dynamic fields, it is important to keep updated with what will impact your social media strategy with upcoming trends in Social Media Marketing 2018
Rise of Augmented Reality
While augmented reality will have its initial impact on mobile gaming, it is likely that social media platforms will find ways to incorporate the new technology as well.
For example, it’s conceivable that Snapchat or Instagram will soon support filters that allow users to take a selfie with a friend or celebrity projected via augmented reality. Similarly, brands could soon project their products into the homes of social media users through special filters.
2. Instagram Stories Would Drive Upcoming Instagram Trends
Instagram Stories was likely the biggest single change in the Instagram UX, and its marketing implications are huge.
A huge deal with Instagram Stories is this: accounts with over 10,000 followers can now add a link within the feature. Considering the fact that the only other place you can put a link on Instagram is just the one buried on your profile page, this is a huge deal, as it multiplies buying or inquiry opportunities by orders of magnitude.
Instagram Stories in particular will be relevant from a marketing perspective because, compared to other transitory video platforms, Instagram metrics are eminently trackable.
3. Chat Bots Will Change The Social Media Response Game
Chatbots might seem over-hyped to many, but their use by brands to increase the speed and efficiency of their customer service has only been on the rise. These bots may not be as smart as you would expect at the moment but with massive advances in AI, bots are bound to become smarter and more human-like as we head into 2018. Their use by brands is likely to grow at a rapid pace as well.
4. Social Platforms See More Hardcore Moderation
The last year or so has forced the hand of several tech and social media titans to intervene and play a more active role in content moderation. Those maneuvers, in retrospect, felt more like damage control than any sort of final solution.
We’re likely going to see companies revisit this in a more significant or longer-lasting way, and definitely more proactive than reactive.
5. Investments in Micro-Moments
Mobility has changed everything. With people relying on their phones for almost everything, marketers need to address, and answer, the situations that lead users to consult their phones. These ‘Micro-moments’ feed the user’s personal questions and desires. In this small timeframe you have the user’s full attention, marketers need to leverage this to feed relevant information to the user, and hence turn it into a lead. The information should be readily available, easily consumable, and always accountable. Interfaces such as Google Now are going to become more available to marketers, so we can be ready in a predictive manner to meet users’ needs.
6. Digital hangouts go mainstream
Houseparty is a video hangout platform used by over one million people each day. It is primarily used by Gen Zers as a way to hang out with friends digitally. The platform is so successful that Facebook is reportedly investigating ways to create a similar functionality within their platform.
We have already seen video become increasingly important on social media, and live video group hangouts are a natural next iteration of this trend. It is conceivable that in 2018, Facebook will announce a similar product to Houseparty that will win over users, just as Instagram’s introduction of Stories did.
A number of new social media trends that will impact users and brands alike are strengthening and accelerating. It is likely that video streaming and virtual reality will go mainstream. Additionally, brands will turn to newer social platforms like Instagram and Snapchat as Gen Zers increasingly spend their time there.