With updates in Facebook’s and Google’s algorithms in 2017, content marketing has changed considerably. For instance, it’s become harder to have content with clickbait titles show up on Google searches and Facebook feeds.
This means that your content marketing, at both the strategic and execution levels, must adapt to those changes. Here are some ideas for how to do that:
1. Analyze topics and find influencers with BuzzSumo
BuzzSumo is perfect for leveling the playing field, revealing the topics you should write about, and helping you find influencers in your industry to market your content for you. Get content insights by discovering what content was most shared across all social networks and run analysis reports.
Find influencers who are industry leaders in any area, check out the content they’ve been sharing, and plan influencer outreach from there.
You can get content alerts to be the first company to see content that mentions your keyword.
You can also get alerts when a competitor posts new content, so you’ll never miss anything.
With competitor analysis, you can track how your competitor’s content is performing and compare their results to your own performance.
On an execution level, using the right tools could make a huge difference in your marketing efforts. When selecting those tools, keep in mind that each will ideally come with detailed analytics using specific metrics.
With the six tools discussed below, you can plan, design, create, schedule, publish, reuse, innovate and track your content so no one piece of it goes unpublished and each is primed to bring new leads and, eventually, revenue.
3. Measure your online influence with Kred
When it comes to content marketing, there’s more work to be done than just producing the content and hoping people read it. You have to find and connect with influencers who can amplify your message on social media.
The platform measures your influence by analyzing Facebook and Twitter activity so you can reach out to influencers who will impact your business the most.
And unlike other influencer tools, this one allows you to build up your own “influencer” status so your online presence is enhanced.
Once your presence gets a boost, so will your content.
Kred is the perfect resource for building credibility and trust. When people know who you are, they’ll be more willing to click on your content and engage with it.
But building up your brand is a team effort. Which brings us to Trello, where you can manage a content marketing team with no sweat.
4. Create funnels with ClickFunnels
Regardless of whether your company focuses on people online or off, you should be creating a sales funnel if you have an Internet presence.
A sales funnel shows the journey that takes visitors and turns them into leads.
Leads then become sales, and these funnels can be used to increase your company’s average order value.
You could spend hours making a funnel from scratch, but since this post is all about time-saving tools, you’ll probably just want to use ClickFunnels.
ClickFunnels is so great because of its easy drag-and-drop platform. You can create a sales funnel that converts in just a few minutes.
And the templates make this process even faster. The best part? Templates are designed by the site based on what has actually worked in the past for other companies.
5. Tweet when others are listening thanks to Tweriod
If you’re using Twitter to market content, which you should be, it’s important to share it when your audience is online and paying attention to you.
Thanks to Tweriod, you’ll be able to figure out when the best time of day is to send tweets.
You can also track when you’re getting the most mentions and replies.
A visual report will show you the absolute best days and times to reach your audience on Twitter.
The free tool will analyze as many as 1,000 of your followers.
Once you uncover the best time to post, you can make sure to do so during peak engagement hours to get more people to click on your content.
This is exactly why you’re marketing your content on Twitter in the first place, right?
Now that you know when to post, you might need some good images to share on Twitter. Here’s one place to look.