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 Content Marketing is the process of creating and promoting content on a consistent basis in order to reach a business objective

Top 10 Actionable Content Marketing Tips for Digital Marketers

Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. Content Marketing is the process of creating and promoting content on a consistent basis in order to reach a business objective. The objective could be to increase brand awareness, manage reputation online, generate leads or acquire new customers.

  1. Impeccable Content: To drive successful content marketing campaigns, you must always double-check everything that you write and distribute. If you’re not a great writer or have an eye for detail, I’d suggest outsourcing some help or taking advantage of different writing/proofreading/editing tools.
  2. Social Ads: Use Social Ads to amplify your outreach.
  3. Increasing Brand Awareness: When developing content, be as specific as possible. Be relevant, concise, and helpful. Provide value for your customers and potential customers, rather than trying to hard-sell them. That type of attitude will lead to great content and will be more likely to get a lot of shares (brand awareness) on social media.
  4. Work on Content Marketing Goals: In order to reach a point on the map, you first need a map. Like with any business or journey, you should use a roadmap that will guide your direction. The What, The How and the when needs to be clear based on what you want to achieve
  5. Keep it Simple: Use short, sharp headlines that are simple and optimized.
  6. Value Addition through content: Do you know what most of today’s consumers want? They want to hear the word “free.” Not just that, but they also want to feel that they’re getting something of value at no cost. While most marketers and brands are asking for money in return, you can earn future customer loyalty by sharing some valuable information for free. You’ll build exposure, reputation, and trust!
  7. Touch base with Influencer Marketing:  Tap an Influence by quoting them and link their content with yours.
  8. Use Content to Drive leads into your sales Content: Content can be leveraged in many ways and how you leverage it depends on your business goals. B2B marketers allocate 39% of their marketing budget to content marketing.
  9. Analyze Everything: Keep an eye on Analytics to check what is working and to cut out the dead weight.
  10. Understand your audience better: Any marketing campaign, whether it’s content marketing, social marketing or search engine marketing, needs to be directed towards a specific target audience. Although you may wish that every single person in the world was your ideal customer, that’s rarely the case. Make sure that you understand who you’re creating content for – and do it before trying to sell anything.
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Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. Content Marketing is the ...
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