There’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities. And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into the field.
What is digital marketing?
In some ways, digital marketing is not that different from traditional marketing: you’ve got a product that you need to sell, and you’re looking to ways to engage with customers to build brand awareness and eventually “close” a sale.
Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating. Here are some general areas that a digital marketing professional will likely touch on during their training or career:
- Video/audio production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- Email marketing
- Marketing automation
- Content management and curation
- Web development
- Web design
- Copywriting and editing
- Business/marketing strategy
It’s a good idea to think about getting training in at least one or two specialty areas, unless you’re in management, in which case you’ll probably need to know quite a bit about them all.
Why choose a career in digital marketing?
Digital marketing is a career that has plenty of room for techs, creatives, and business people. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communications background, you may want to consider going into management.
This is a field that’s ever-changing and engaging; there’s always something new to learn. And if you work in an agency, you’ll always be working with different clients, which means you’ll probably never get bored.
Beyond this, here are a few more reasons to consider this career.
Become an In-Demand Professional
You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.
During the recession recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance your career progression?
The most important thing for you is that you need to take back control of your career and reestablish the confidence you lost during the recession. Remember this: companies still want your valuable skills – you might just need to turn them digital. According to Mondo demand for digital marketing professionals will rise by 38% this year. It’s time you took advantage.
Get Paid More Than Your Peers
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
A recent survey by Prosperity found that digital salaries are rising faster in 2014 than in the previous five years. What’s more, the pace of growth is set to fasten. For example, the average salary for a digital marketing manager in Dublin is €68,00. And it’s not just managerial level digital marketing positions experiencing a salary surge – entry level PPC positions have jumped from €25,000 last year to €28,000 this year.
The 2014 Marketing Salary survey by The Marketing Institute and Alternatives confirmed the positive findings. The survey revealed quite a few exciting advancements for digital marketing professionals. Here are our favorites: 50% of respondents received a salary increase this year, two-thirds received bonuses and 61% said their businesses are hiring again.
If you choose a career path or specialization in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. In this sense, you can build on existing skills while still learning new ones, but still stay in the same field. There’s plenty of choices, here, and ongoing learning opportunities, where different skills fit together in different ways.
The Industry is Always Evolving:
As the industry grows and changes, there’s always something new and interesting to learn, and you can follow along and learn, whether you’re taking the lead on these initiatives or not. Since there will be a variety of specialists working in a given agency, you’ll likely be working alongside professionals with a variety of backgrounds, with everyone having to come together to build marketing strategies.
Train at Your Own Pace:
You can start working on building this specific career now, from the comfort of your own home, and do it your way. Take online courses, build a blog or a website, work on your own social media, get some volunteer or freelance work, and you’re on your way to building a solid portfolio from the comfort of your own home. For most specialties, there’s no need to spend thousands of hours and dollars sitting around in a classroom—you can really build your skills and get training in a way that suits your lifestyle.
Work with Different People Every Day:
You’re always going to find something new to do in this field – and have someone new to talk to. Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career. And if you’re a little more on the introverted side, you can stay behind the scenes doing writing or web work.