Video has been dominating the internet in recent years, which is why marketing teams are making it a priority when conceptualizing new strategies. There are countless benefits that arise from video marketing, especially ones involving potential customers. Online video has become such a staple in marketing campaigns that one in four consumers actually lose interest in companies that don’t offer video. Even if your company hasn’t taken advantage of this opportunity, it’s never too late to understand how video can help your business.
Impacts Conversions and Sales
Video marketing makes a huge impact on conversions and sales. Videos being more explanatory and an excellent engager, marketers are leveraging them to attract more sales and even increase brand awareness. Because of the nature of video content, users feel more connected and involved with a brand’s communication. One can see how videos affect the conversions and sales by differentiating between websites and social media pages that post more video content as compared to websites that don’t.
Video Shows Great ROI
To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.
Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!
Developing better exposure is only the first step in reaping the benefits of video marketing. Increasing your online presence through video marketing is a sure way to build trust with your followers. Video is a powerful conversation starter because it can encourage them to ask questions about your product or business, allowing your company to build a personal connection with your audience. A recent study revealed that users are 10 times more likely to interact with video content than any other social post. This type of interaction can eventually build customer loyalty because your company will be able to exhibit honesty and interest in your audience.
Perfect Social Media Post
The most common format of content on social media today is video content. Video content communicates a large deal of information in a short time and is easily understood by people. Undoubtedly, if you want to spruce up your social media profile and reach a larger target audience, you need to share more video content. Not only are they more engaging but also have a longer lasting impact as compared to written content. Videos are a great way of explaining concepts, demonstrating how to use products, doing product reviews or conveying user experience. As a result, brands and businesses end up generating a lot of video content for their audience. And it works!
Visitors Spend More Time
Since videos are more engaging and easily understood, visitors are likely to spend more time on your social media pages or website if it contains video content. Users find it easy to view videos to consume content as compared to reading blogs or articles. Adding videos to your social media profiles will attract new visitors to your social media pages while increasing your reach. Publishing videos will also make your brand easily recallable and recognizable.
Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
Video Engages Even the Laziest Buyers
Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.
To conclude, video marketing is taking off this marketing season and social media and the internet will see a rise in the amount of video content uploaded in 2018. Are you equipped to adapt to the new marketing trends of 2018? Get in touch with our team to learn how we can help establish a strong online presence for your business!